Creator guide
A trustworthy partnership protects your audience.
This public guide explains the product facts creators may share, the claims they must avoid, and the disclosures every sponsored mention requires.
What creators can say
Lead with facts, format, and personal experience.
Accurate product facts: name the formula, exact amount per strip, box size, current price, and individually wrapped oral-strip format.
Verified quality standards: state that our manufacturing partner reports certified cGMP production, raw-material verification, batch testing, and stability testing.
Personal experience: describe taste, packaging, convenience, or routine fit honestly, without turning an individual experience into a health promise.
Clear disclosure: place “Ad,” “Paid partnership,” or another unmistakable disclosure where viewers will notice it before or with the endorsement.
What creators cannot say
No cures, guarantees, or hidden sponsorships.
Do not claim that a product diagnoses, treats, cures, prevents, or reverses a disease or medical condition.
Do not call a product FDA approved, clinically proven, risk-free, pharmaceutical grade, or guaranteed to work.
Do not promise a specific amount of weight loss, muscle gain, healing, sexual response, or time-to-result.
Do not rely only on a platform disclosure tool when the commercial relationship could still be missed.
Before anything goes live
Creators should use the current product page and package as the source of truth. Sponsored content must follow applicable Federal Trade Commission endorsement rules and each platform’s branded-content requirements. Partnership terms never override those obligations.
Read the FTC Disclosures 101 guide for influencers.